ITC Ltd plans to support 4,000 Farmer Producer Organisations (FPOs) by 2030 through its agri-tech app, ITCMAARS, aiming to enhance efficiency and market access for approximately 10 million farmers. Currently, 1,700 FPOs are registered on the app, which has 1.5 million farmer registrations across 10 states. The initiative will provide e-market services, credit access, and advisory solutions across various agricultural value chains.